Recover sales from abandoned shopping carts
Increase your revenue with automated reminders
You labored over the perfect promotional email - it is a masterpiece. (cue violins)
Yeah, you ARE GOOD!
As you bask in your awesomeness you hit SEND.
Wow! Look at those open & click through rates. Now, people are flocking to your eCommerce store and are adding items to their shopping cart. You already have visions of a bump in revenue for the coming week. Until...
...The DISTRACTION happens! Suddenly, you have an abandoned shopping cart and NO sale. What happened?
Well, remember that you never quite know where your customers are and what they are doing when they start shopping in your store.
Maybe they opened your email while the baby was napping, or they were in line at the hardware store, on the bus or in a meeting.
And then they got interrupted.
The baby woke up, the boss walked into the office, or it was their turn in line to check out at the grocery store.
When a customer puts an item into an on-line shopping cart, 90% of your sales process is complete.
- They are shopping with you - as opposed to your competitor
- They have navigated your store to the exact product they like
- If they put it in the cart, they probably have decided the price is right
However, a million things can come between your customer and a sale at this point.
Unfortunately, you have an abandoned cart situation here. It's inevitable that shoppers abandon carts.
Shopping Carts will get Abandoned
It’s not about IF it will happen but how you handle it that matters. It's time for some Abandoned Cart recovery!
A leading e-commerce consulting firm, Baymard, estimates that nearly 70% of shopping cart items are abandoned. Fortunately, a significant number of those sales can be recaptured with a simple reminder.
Marketing Sherpa suggests that a well-orchestrated abandoned cart email sequence can recapture 29% of the items left abandoned.
Think about that - you could increase your revenue by almost 30%.
Using Drip it's easy to automate a reminder response to evert abandoned cart. And best of all, by automating the response, it works for you 24 hours a day, seven days a week. And this allows you to focus on that next email masterpiece.
...you could increase your revenue by almost 30%
So let's talk about some approaches you might use to recapture an abandoned purchase.
Simple: “Sarah, it looks like you forgot something in your cart!”
Sometimes, people start the process on their phone and intend to complete the sale when they get to their desktop. A simple reminder is often enough to get them to complete the sale.
Scarcity: "Hi Sarah. Did you know there are less than 10 items remaining?"
Let them know if you are running low on any of the items in their cart (be honest!)
Discount: "Hi Sarah, the item you were shopping for is now on sale"
You can even offer a recommendation of a related item they might like!
Loyalty: "Hi Sarah. You have ‘x’ VIP points Do you know that one more purchase this month qualifies you for a free gift?"
Financial Gain: "Hi Sarah. You're so close to a purchase that could help save your business hours of time managing your client accounts. Invest in your business and free up time for the more important tasks."
Guarantee: "Hi Sarah. You almost did it! You seemed to have left something in your shopping cart.
Not sure? All our products come with a 100% money-back guarantee? Complete the purchase - you have nothing to lose!"
Purchasing Decisions are Emotional
Once again, remember that purchasing decisions are emotional, People want to buy from people they like, brands they trust and then feel good about their purchase.
Email sequences allow you to keep in touch with your shopper, and even custom-tailor your responses. Abandoned cart recovery sequences are just one way to make sure you're not leaving money on the table.
Drip offers some out of the box solutions to get you started. Would you like to view a sample workflow ⬇️?