Are You Ready to Crush Black Friday? Many online retailers go “in the black” based on post-Thanksgiving sales. But Black Friday and Cyber Monday (BFCM) are not just for the big guys like Amazon and Walmart. With some brands reporting 2x, 3x even 10x growth year-over-year on BFCM offers, you almost can't afford NOT to have a plan for the busiest shopping day of the year. Many businesses are counting on a big Black Friday (which is Nov. 29 this year!). Whether you have a plan dialed in or are just getting started we have a checklist to keep you on track. If you've never promoted a Black Friday / Cyber Monday (BFCM) offer, read on, there's still time to get your strategy in place! (Shopify - Black Friday 2018 Statistics) Preparing for Black Friday - Cyber Monday Some companies start … [Read more...] about Black Friday – Is your Ecommerce Strategy ready?
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Recently I was having coffee with another small business owner and they were expressing their frustration with their email marketing. “My email open rates are horrible, what can I do?” I have my personal opinions on this, and without seeing what they were sending I offered a few standard tips. Later that day, just for kicks, I searched "How to improve email open rates". Google returned 171 million results. Neither you nor I have the time to sort through all that. So, let me share just a handful you can try now. Top 5 things you can do to kick up your open rates a notch 1) You've Got to Know When to Send 'em. No website (nor WebExpertista) can tell you when to send your email. YOU need to KNOW your audience. Once you know that you can do some research and … [Read more...] about 171 million ways to improve email open rates
Can drip marketing boost your bottom line? A drip might be the sound of a leaky faucet or the aftermath of a springtime shower. It can also be the sound of $$$ filling up your business bottom line. Email marketing is still one of the fastest-growing ways for businesses to communicate with their prospects and customers in a consistent, scheduled manner. Email is used every day to identify leads, convert prospects to sales and upsell clients. In fact, there is almost no limit to the ways your business can benefit from email marketing. While it is no secret I am a super fan of the application Drip, this article is not about the software but about the process of “dripping” out email content. I also want to talk about personalizing your emails to your leads and subscribers as part of your … [Read more...] about Drip… drip … drip.
So What is a Messenger Bot? Your phone dings and you instantly pick it up. Your friend just sent you a text message with information about that cool new coffee place you have been wanting to check out. Well, a Facebook Messenger Bot is like that, sort of. Except that in this case, the message originates from a Facebook Messenger Business Page that you agreed to receive communications from. If you use Facebook to communicate with people you are using Messenger – either on your mobile device or within Facebook – that is where the message is coming from. Facebook is a very powerful tool for interacting with your customers and generating leads. If your primary client base is on Facebook then it is a must that your business is too. Add in Messenger as a marketing tool and watch your … [Read more...] about Chatbots! Bots! Messenger Bots!