Facebook Messenger Bots
"If there’s one thing all business owners can agree on, it’s that you have to approach your customers in the places where they’re already hanging out."
-Mikael Yang, Co-Founder and CEO of ManyChat
Latest statistics report that Facebook has 1.32 billion daily active users. Messenger Bots have open rates of 80% and higher and click-through rates greater than 30%. If your customers are on Facebook - then maybe you should be too. But where do you start?
Facebook Messenger Bots!
But wait, what are they?
If you have a Facebook Business page you should consider adding Messenger Bots to your marketing strategy in the coming year.
What are Messenger Bots?
Messenger Bots deliver prewritten sequences of text that are taught to respond to common questions & phrases that your customers might ask. The responses are delivered via FB Messenger and are a lot like receiving a text message on your phone.
Bots are a way to automate the repetitive tasks associated with promoting your business, such as answering frequently asked questions about your business or products. This allows you to streamline your processes while staying connected with your audience. They are also a great option for attracting new leads and increasing brand awareness. They are more personal and conversational than email, with extremely high open rates.
Some ways to use Bots in your Business:
- Build connections with your audience
- Expand reach to a mobile audience
- Provide company information & deliver content