Recover sales from abandoned shopping carts Increase your revenue with automated reminders You labored over the perfect promotional email - it is a masterpiece. (cue violins) Yeah, you ARE GOOD! As you bask in your awesomeness you hit SEND. Wow! Look at those open & click through rates. Now, people are flocking to your eCommerce store and are adding items to their shopping cart. You already have visions of a bump in revenue for the coming week. Until... ...The DISTRACTION happens! Suddenly, you have an abandoned shopping cart and NO sale. What happened? Well, remember that you never quite know where your customers are and what they are doing when they start shopping in your store. Maybe they opened your email while the baby was napping, or they were in line at the hardware … [Read more...] about eCommerce – The Power of Reminders
Can drip marketing boost your bottom line? A drip might be the sound of a leaky faucet or the aftermath of a springtime shower. It can also be the sound of $$$ filling up your business bottom line. Email marketing is still one of the fastest-growing ways for businesses to communicate with their prospects and customers in a consistent, scheduled manner. Email is used every day to identify leads, convert prospects to sales and upsell clients. In fact, there is almost no limit to the ways your business can benefit from email marketing. While it is no secret I am a super fan of the application Drip, this article is not about the software but about the process of “dripping” out email content. I also want to talk about personalizing your emails to your leads and subscribers as part of your … [Read more...] about Drip… drip … drip.