Can drip marketing boost your bottom line? A drip might be the sound of a leaky faucet or the aftermath of a springtime shower. It can also be the sound of $$$ filling up your business bottom line. Email marketing is still one of the fastest-growing ways for businesses to communicate with their prospects and customers in a consistent, scheduled manner. Email is used every day to identify leads, convert prospects to sales and upsell clients. In fact, there is almost no limit to the ways your business can benefit from email marketing. While it is no secret I am a super fan of the application Drip, this article is not about the software but about the process of “dripping” out email content. I also want to talk about personalizing your emails to your leads and subscribers as part of your … [Read more...] about Drip… drip … drip.