So What is a Messenger Bot?
Your phone dings and you instantly pick it up. Your friend just sent you a text message with information about that cool new coffee place you have been wanting to check out.
Well, a Facebook Messenger Bot is like that, sort of. Except that in this case, the message originates from a Facebook Messenger Business Page that you agreed to receive communications from.
If you use Facebook to communicate with people you are using Messenger – either on your mobile device or within Facebook – that is where the message is coming from. Facebook is a very powerful tool for interacting with your customers and generating leads. If your primary client base is on Facebook then it is a must that your business is too. Add in Messenger as a marketing tool and watch your business skyrocket!
The first thing to know is that there are different types of ChatBots – Bots for websites and Bots on Facebook Messenger. The focus of this article is about Facebook Messenger bots.
Sephora has a representative who can zero in on your favorite lipstick, and its availability at your nearest store, in just a few questions and under five minutes. That’s impressive enough until you realize she’s also picked out gloss, eyeliner and mascara, seemingly before you even know yourself. She isn’t pushy, waits for you to talk and won’t begrudge you if you ask questions all day long and never purchase a thing.
And she’s not even human. Wait, how?